Performance Based Marketing
Visibility without conversion is just noise. RlR Design's Performance Marketing service builds the infrastructure your business needs to be found by the right people, at the right moment, and to turn that traffic into measurable growth.
PROCESS
Search has changed. Your customers are no longer only using Google to find answers, they are asking AI tools, using voice search, and expecting results that match exactly what they need. We build your business to show up across all of it.
Search Visibility & Optimisation
(SEO · GEO · AIO · AEO · SXO)
1
Stage 1: Discovery and Research
We start by understanding what you current digital ecosystem footprint is. A full audit of your website's technical health, existing search rankings, competitor positioning, and content gaps gives us a clear picture of what is working, what is not, and where the quickest wins are.
1.1
Visibility Audit
Before any content or campaign work begins, your website needs to be structurally sound. We address site speed, mobile performance, crawlability, and indexing issues that prevent search engines from reading and ranking your pages correctly.
Technical Foundation
1.2
Every page on your website is an opportunity to rank. We align your content, headings, metadata, and internal linking structure to the specific search terms your target audience is using, ensuring each page has a clear purpose and a clear path to conversion.
On-Page Optimisation
1.3
Stage 1: Discovery and Research
An increasing volume of searches never reach a website at all, because the answer appears directly in search results. We structure your content to capture these positions through FAQ formats, schema markup, and content written to answer the exact questions your customers are asking.
Stage 1: Discovery and Research
Answer Engine Readiness (AEO)
1.4
AI tools like ChatGPT, Perplexity, and Google's AI Overviews are changing how people discover businesses. We position your brand as a credible, citable source within these platforms by building content authority, entity relevance, and the kind of clear, factual content that AI systems draw from.
AI Search Optimisation (GEO & AIO)
1.5
Stage 1: Discovery and Research
Ranking on page one means nothing if visitors leave without taking action. SXO connects your search strategy to your user experience, ensuring that the journey from search result to enquiry or purchase is clear, fast, and frictionless.
Stage 1: Discovery and Research
Search Experience Optimisation (SXO)
1.6
Every month you receive a plain-language report covering rankings, organic traffic, and lead activity. We use this data to refine the strategy, respond to algorithm changes, and keep your visibility growing over time.
Reporting & Continuous Improvement
1.7
Stage 1: Discovery and Research
Organic growth takes time. Paid search puts your business in front of buyers who are actively looking for what you offer, right now. We build and manage campaigns that are structured for efficiency, tracked to outcomes, and optimised continuously to reduce your cost per lead.
Stage 1: Discovery and Research
Google Ads & Pay-Per-Click
(Paid Search - Display - Retargeting)
2
Every campaign begins with a clear understanding of your business, your offer, and what success looks like. We define your target customer, your conversion goals, and your budget parameters before a single ad is written.
Business & Goal Assessment
2.1​
Stage 1: Discovery and Research
A well-structured campaign is the difference between wasted spend and consistent results. We build your account from the ground up with a logical structure across campaigns, ad groups, and keyword targeting that makes optimisation efficient and reporting clear.
Stage 1: Discovery and Research
Campaign Architecture
2.2
We identify the specific search terms your potential customers use when they are ready to buy, not just browse. Alongside this, we define negative keywords to filter out irrelevant traffic and build audience profiles for targeting where applicable.
Keyword & Audience Research
2.3
Stage 1: Discovery and Research
Your ad is the first impression. We write headlines and descriptions that are direct, relevant, and built around the intent behind the search. Every ad is aligned to a specific offer and a specific audience, with no generic filler.
Stage 1: Discovery and Research
Ad Copy & Creative
2.4
Sending paid traffic to a weak landing page wastes budget. Before launch, we review and advise on your landing page to ensure it matches the ad message, loads quickly, and gives the visitor a clear next step.
Landing Page Review & Conversion Alignment
2.5
Stage 1: Discovery and Research
We set up full conversion tracking before any budget goes live. This includes tracking enquiry form submissions, calls, and purchases so that every rand spent is connected to a real business outcome.
Stage 1: Discovery and Research
Launch & Conversion Tracking
2.6
Campaigns do not manage themselves. We monitor performance continuously, adjust bids, test ad variations, and remove underperforming elements. Each month you receive a straightforward report showing spend, leads generated, cost per lead, and the actions taken to improve results.
Optimisation & Monthly Reporting
2.7
Stage 1: Discovery and Research
BRANDING
AUDIO BRANDING
WEB DESIGN
