Social Media Marketing
Social media is the conversation surrounding your digital home. It is your brand's story unfolding in real time, a direct line to your clients and a continuous window into what they need. At RlR Design, we foster the interactions that turn daily engagement into lasting trust.
PROCESS
Before any content is created or any campaign goes live, we build the foundation. Onboarding is a single, thorough process that defines who you are, who you are speaking to, and what your social media presence needs to achieve. Everything that follows is built on this work.
Onboarding
(Once-off setup. Applies to both Organic and Paid cycles)
1
Stage 1: Discovery and Research
We begin by getting under the skin of your business. This covers your brand, your audience, your competitors, your current social media presence, and the specific outcomes you want social media to drive. We do not make assumptions, we ask the right questions and research what we cannot ask.
Discovery and Research
1.1
From discovery, we build your social media strategy. This defines your brand voice, content pillars, platform focus, posting frequency, and the overall creative direction that will govern both your organic and paid activity. You review and approve this before anything moves forward.
Strategy and Concept Development
1.2
Organic social media is about building a credible, active presence that earns attention over time. Each cycle is a self-contained campaign, planned around a clear objective and informed by the performance data from the previous cycle. The process repeats every month, getting sharper with each iteration.
ORGANIC CAMPAIGN CYCLE
(A repeating monthly process built for consistent growth)
2
Stage 1: Discovery and Research
Each cycle begins with a focused brief. We define the campaign objective, content themes, key messages, and the specific audience we are speaking to. For returning cycles, insights from the previous month's performance feed directly into this brief, ensuring the strategy evolves rather than repeats.
Stage 1: Discovery and Research
Campaign Planning and Strategy
2.1
We produce all content in line with the approved campaign brief. This includes copy, graphics, and any additional media required. All content is presented for your review and approval before it is scheduled, giving you full visibility and control over what goes out under your name.
Content Creation and Review
2.2 ​
Stage 1: Discovery and Research
Approved content is scheduled for optimal posting times based on your audience's activity patterns. We manage the publishing process end to end, ensuring consistency and timing across all active platforms.
Stage 1: Discovery and Research
Scheduling and Launch
2.3
At the close of each cycle, you receive a clear performance report covering for example: reach, engagement, follower growth, and any lead activity etc. These insights are not filed away, they feed directly into the brief for the next campaign cycle, so your organic strategy improves continuously.
Reporting and Optimisation
2.4 ​
Stage 1: Discovery and Research
Paid social media puts your offer in front of a precisely defined audience and drives them towards a specific action. Each cycle is structured to maximise efficiency, minimise wasted spend, and generate leads or sales your business can act on. Like the organic cycle, every campaign informs the next.
Stage 1: Discovery and Research
PAID CAMPAIGN CYCLE (A repeating process built for lead generation and measurable return)
3​
We define the campaign objective, target audience, budget allocation, and the specific action we want people to take. For returning cycles, results from the previous campaign inform audience refinements, budget adjustments, and creative direction before any new work begins.
Campaign Planning and Strategy
3.1​
Stage 1: Discovery and Research
Ad creative is produced to the brief, with copy and visuals built specifically for paid placement. We develop variations where relevant to allow for testing. All creative is submitted for your approval before any ads go live.
Stage 1: Discovery and Research
Content Creation and Review
3.2
We build the campaign inside the platform, configuring targeting parameters, audience segments, placement settings, and budget controls. Every element is set up with conversion tracking in place so that results are measurable from day one.
Ad Setup, Targeting and Launch
3.3
Stage 1: Discovery and Research
Once live, we monitor campaign performance actively. Underperforming ads are adjusted or paused, budgets are shifted towards what is working, and audience targeting is refined as data comes in. We do not set campaigns live and leave them running unattended.
Stage 1: Discovery and Research
Performance Monitoring and Optimisation
3.4
At the end of each cycle you receive a performance report covering spend, reach, leads generated, cost per result, and the key takeaways from the campaign. These insights feed directly into the planning stage of the next cycle, keeping your paid strategy sharp and your spend efficient.
Reporting (insights feed directly into the next campaign brief)
3.5 ​
Stage 1: Discovery and Research
BRANDING
AUDIO BRANDING
WEB DESIGN
